The staying power is crazy! I put it on at 7 am, drink, eat, kiss and I still have it on at 5 pm, I only need to reapply the balm.
I have a nude shade, but I am going to the drugstore to buy more shades.
I know some people complain about it drying out your lips, but I had no problems with it and I have normally dry lips. Moisturize before and it is all good.